Location: Melbourne, in-office (flexible for the right candidate but in office pref)

Type: Full-time

Reports to: Paloma Newton, Co-Founder & CEO

Comp: Salary + Equity

About Elita

Elita is the world's first longevity platform for pets, powered by biology. Think Function Health, for pets. We combine biological data, clinical histories, and owner-captured observations to drive preventative care, earlier risk detection, and more good years with the animals people love most.

We're an early-stage, growing fast, and backed by Side Stage Ventures, Archangel, M8 Ventures, Startmate, and XA Network.

The Role

This is our first dedicated growth hire. You'll work directly with the CEO, who sets the brand/ GTM strategy, to test channels, learn fast, double down on what works, cut what doesn't, and identify new opportunities to push on.

This isn't a content role. It isn't a growth engineering role. It's a problem-solving role. Some weeks you'll be ideating, shooting, and editing founder-led TikToks. Other weeks you'll be building a UGC campaign, setting up a referral loop, or running paid experiments. The highest-leverage channel will shift, and you need to be energised by that, not threatened by it.

What You'll Do

• Take the CEO's GTM strategy and execute against it — testing channels, measuring results, iterating fast.
• Identify what's working and push harder. Identify what's not and kill it.
• Own content channels — whether that's creating it yourself, briefing creators and influencers, or using AI tools to move fast.
• Get on camera when it makes sense — dog-on-the-street content, founder-style storytelling, whatever lands.
• Build and optimise acquisition funnels, referral loops, and onboarding flows.
• Use AI tools aggressively to punch above your weight.
• Work with the CEO to shape channel budgets based on what the data tells you. You’ll have a lot of growth ability.
• Contribute to product-led growth initiatives — notification copy, in-app prompts, lifecycle messaging.

A Day in the Life

9:00am: You're in the office. You check performance on yesterday's TikTok and the A/B test you set up on the referral flow. One's working, one's not. You kill the underperformer and note what to try next.

10:00am: Quick sync with Paloma. She shares a new positioning angle. You riff on three ways to test it in content this week.