Location: Melbourne, in-office (flexible for the right candidate but in office pref)

Type: Full-time

Reports to: Paloma Newton, Co-Founder & CEO

Comp: Salary + Equity

About Elita

Elita is the world's first longevity platform for pets, powered by biology. Think Function Health, for pets. We combine biological data, clinical histories, and owner-captured observations to drive preventative care, earlier risk detection, and more good years with the animals people love most.

We're an early-stage, growing fast, and backed by Side Stage Ventures, Archangel, M8 Ventures, Startmate, and XA Network.

The Role

This is a hands-on growth role with real ownership. You'll work directly with the CEO, who sets the brand and GTM strategy, and alongside our Growth Associate, who owns organic social and organic growth.

Your patch is everything else that drives acquisition: affiliates, creator partnerships, paid experiments, referral loops, and the cultural moments we can ride. You'll test channels, learn fast, double down on what works, cut what doesn't, and find new ways to push.

This isn't a content role. It isn't a growth engineering role. It's a problem-solving role. Some weeks you'll be standing up an affiliate programme. Other weeks you'll be running paid experiments, closing a creator partnership, or spotting a cultural moment and working out how Elita earns a place in it. The highest-leverage channel will shift, and you need to be energised by that, not threatened by it.

What You'll Do

• Take the CEO's GTM strategy and execute against it — testing channels, measuring results, iterating fast.
• Chase qualified signups, not vanity reach. Double down on what converts and cut what just looks good.
• Build and run our affiliate and creator programmes — finding partners who actually fit (not just the biggest), structuring deals that convert, and building relationships that compound over time.
• Understand culture and how we penetrate it — where our people already are, what they care about, and how a brand earns its way in without being cringe.
• Build and optimise acquisition funnels, referral loops, and paid experiments.
• Own lifecycle — email campaigns and flows, plus the in-app prompts and notification copy that bring people back.
• Balance the quick brand hits with the long game — gamify signups now so we earn the room for the bigger brand plays later.
• Turn what works into a repeatable playbook the rest of the company can run with.
• Partner closely with the Growth Associate so paid, affiliate, and organic compound each other rather than run in parallel.
• Work with the CEO to shape channel budgets based on what the data tells you. You'll have a lot of room to move.